Where Innovation Meets Elegance in Swiss Watchmaking


Since its inception in 1917, Rado has been at the forefront of Swiss watchmaking, seamlessly blending innovation with timeless elegance. Renowned for its cutting-edge materials, avant-garde design, and unwavering commitment to precision, the Rado brand has left an indelible mark on the world of luxury timepieces. In this article, we delve into the captivating journey of Rado and explore its distinctive approach to horological excellence.

A Legacy of Pioneering Firsts

Rado’s journey began in Lengnau, Switzerland, when brothers Fritz, Ernst, and Werner Schlup founded the Schlup & Co. watchmaking factory. In 1957, the brand introduced its first collection of watches under the name “Rado,” a name derived from the word “radar” to symbolize their vision for innovative timekeeping.

Rado soon gained a reputation for pioneering the use of high-tech materials in watchmaking. In 1962, the brand introduced the Rado DiaStar 1, the world’s first scratch-resistant watch, made from a revolutionary blend of hard metal and sapphire crystal. This groundbreaking material, later known as “hardmetal” or “tungsten carbide,” set Rado apart from traditional watchmakers, and the brand became synonymous with durability and innovation.

The Marriage of Design and Technology

In addition to its materials, Rado has consistently been at the forefront of design innovation. The brand has collaborated with visionary designers and architects to create watches that are not just timekeeping instruments but also works of art. The fusion of technology and design has resulted in timepieces that are as aesthetically striking as they are precise.

True Thinline: The Thinnest Ceramic Watch

In 2011, Rado launched the True Thinline, a collection of ultra-thin watches that revolutionized the use of ceramic in watchmaking. The True Thinline set a new standard for lightweight, scratch-resistant, and comfortable watches, pushing the boundaries of what was previously thought possible with ceramic timepieces.

Ceramos: The Fusion of Ceramic and Metal

Continuing its pursuit of innovative materials, Rado introduced Ceramos in 1993. A unique blend of ceramic and metal, Ceramos offers the best of both worlds – the lightness and scratch-resistance of ceramic combined with the robustness and luster of metal. This material has become a signature feature in many of Rado’s collections, emphasizing the brand’s commitment to pushing the boundaries of watchmaking.

The Rado HyperChrome: An Ode to High-Tech Ceramics

One of Rado’s most celebrated collections is the HyperChrome, a range that showcases the brand’s expertise in high-tech ceramics. The HyperChrome collection combines minimalist design with cutting-edge materials, offering a harmonious balance between modernity and classic elegance. The collection is a testament to Rado’s dedication to creating watches that stand the test of time both in terms of aesthetics and performance.

Innovation Meets Sustainability

Rado recognizes the importance of sustainability and ethical practices in the watchmaking industry. The brand is committed to using responsibly sourced materials and implementing eco-friendly manufacturing processes. This dedication to sustainability aligns with Rado’s core values of creating timepieces that not only impress with their technology but also make a positive impact on the world.


Rado’s journey through the world of Swiss watchmaking has been a tale of innovation, design, and excellence. From pioneering the use of high-tech materials to creating timepieces that are as aesthetically stunning as they are technologically advanced, Rado has set itself apart as a leader in luxury watchmaking. The brand’s unwavering commitment to precision, craftsmanship, and sustainability ensures that Rado will continue to be a driving force in the world of horology, capturing the hearts of watch enthusiasts and collectors for generations to come. With each new creation, Rado reaffirms its position as a trailblazer in Swiss watchmaking, where innovation and elegance converge to create timepieces that truly stand the test of time.

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